Sendi Mutiara Multimedia Sdn Bhd :: www.smm.net.my || About SMM

About SMM

Founded on 2001, Sendi Mutiara Multimedia Sdn. Bhd. or SMM as it’s fondly called has been the pioneering force in the local PC gaming industry where its influence on the gaming skyline has been seen to grow from strength to strength. In the early days of its inception till today, substantial and dramatic changes has evolved where SMM has manage to elevate the gaming industry to a much higher platform never before experienced in this gaming arena. Knowing the needs of this industry for it to succeed, SMM is always a proponent of quality games. As such, the game titles under its library are those from the mega category which commands the respect and popularity among gamers in this country. Needless to say, these titles are cream of the crop and winners of numerous internationally acclaimed awards from their respective fields. The dynamic growth of online games globally has spurned the creation of more opportunities for SMM to spearhead with new ideas and strategies for the betterment of this industry. As it is, this multi-billion dollar online gaming is now regarded as the nucleus of the gaming industry, which by far is the fastest growing industry ever in the world today, surpassing that of the movie and automobile industry in total.

By virtue of its credentials, Sendi Mutiara Multimedia firmly stands at the summit as Malaysia’s No. 1 marketing leader for over 9 consecutive years in a row, spearheading the local PC gaming industry as frontrunners for Ultimate Local Area (LAN) Computer Gaming. As of today, SMM expands its network coverage to more than 1,000 LAN centers across the country, boosting local cyber cafes with globally renowned product titles bearing the finest and hottest top-tier lists. SMM is strongly accustomed with a firm notion to eradicate piracy that has plagued Malaysia for far too long – thus, employing an official licensing permits for Blizzard Entertainment products locally. SMM is no stranger to risk, and by taking the first step to pioneer the local gaming industry into a licensing era of original products and legal biddings – has single-handedly made SMM an iconic figure, firmly aligned with the government’s efforts to combat piracy.

With such a promising brand at hand, it would be a crime to not propel it into greater heights, hence – the creation of the highly successful inaugural SMM Grand National DotA Tournament (SGNDT) on an annual basis. SGNDT invites both local and international participants within a Grade-A Ranked Tournament, recognized by the US and Europe gaming community for a universally renowned top-tier tournament. The mammoth exposure from SGNDT has created a significant milestone to promote international tourism – thus, boosting Malaysia’s presence into the world map on many gaming continents. The excellent response from international teams at SGNDT 08’ has ensured SMM a placed in the Malaysia Book of Records for “Most International Participants in a Single Gaming Event. Having also achieved since 2004 until to date a huge range of local, Asia-pacific and world awards, SMM stands as current favorites in the PC Gaming industry, turning heads around the local gaming scene with a phenomenon never experienced before – branding superb atmosphere and attendance.

Products & Services

Sendi Mutiara Multimedia is a staunch supporter and promoter to turn the professional gaming scene into an e-Sports reality by having hosted and presented the highly successful inaugural SMM Grand National DotA Tournament in 2006 till to date. This tournament featured the biggest cash prize ever given in Malaysia’s PC Gaming history – offering well over RM 200,000 in total, together with sponsors support. The tremendous success of this event augurs well for the industry and as such, this event has already turned out to be an annual affair.

Not only has SMM brought better businesses for both the net cafes and retailers in general, by having great promotions and marketing exposure, it also adds value to the government’s efforts in combating software piracy and help boost the downstream related IT industry with an incentive to upgrade their hardware performance and specs to fully enjoy DotA’s gaming experience by utilizing the latest gaming hardware, graphics card, and gaming equipment from Intel, Seagate, and SteelSeries. For SMM, this is of primary importance as emulating and supporting the government’s move for IT education and original products software will eventually put Malaysia on a good footing globally internationally. Hence, with the knowledge-based economy and the Multimedia Super Corridor being targeted with great emphasis from the government, SMM’s role in tandem with the government’s needs is of absolute importance.

Apart from gaming, SMM dedicates a fair share of contribution to the society in need. SMM owns a welfare department that looks into the needs of the unfortunate by offering financial assistance to the poor, especially the old folk’s home, orphanages, and the handicapped. This charitable cause is SMM’s way of sharing and brightening up the days of the needy.

Current Products

Sendi Mutiara Multimedia complies with the PC gaming market trend on a global footing, and establishes the potentiality of our current products in Malaysia. This includes popular software titles from Blizzard Entertainment such as the WarCraft franchise, including Defense of the Ancients (DotA), the StarCraft franchise, the Diablo franchise, and IAHGames: Granado Espada (MMORPG), FIFA Online 2 (MMO-Football-Game), and Counter-Strike Online that are openly accessed for playability at all of our licensing Cyber Cafes.

We base our product pricings for software titles based on the standard price for PC gaming software. However, we do include added benefits for purchasing our products, such as laptop skins, mouspads, soundtracks, and toy-figures amongst others. All this will not only appeal to the fans of the series, but also towards newcomers alike. We take the promotional sector for our products with great commitment to ensure our consumers obtain the best benefit from our promotional coverage towards the gaming trend in Malaysia. This includes a vast amount of freebies, promotional items, and discounts during the initial phase that will in return produce more sales output than promotional input. The local mindsets of clienteles were also hardly pressed at first when licensing rights was first introduced. However, SMM stood firmly accustomed towards eradicating piracy to legalize brand trademark and educate awareness.

Our Visions

Leading the PC gaming community at the fore-front to achieve a beneficial boost in elevating the growth and development of the gaming industry

To formulate a high magnitude e-Sports hub on a global platform branding superb atmosphere and attendance

Preserver the test of time in upgrading the integrity, resilience, and superiority of high-scale tournament events

Enhancing the euphoria of potential game titles to succeed into the top-tier list

Efficiently accustomed towards eradicating piracy to legalize brand trademark and educate awareness

Be attentive and responsive to the variable request, desires, and trends of our customers to heed the best course of satisfaction

Committed to quality and in continuous quest for excellence towards customers, products and services

By virtue of its credentials, SMM is currently Malaysia’s No 1 leader for:-

Ultimate Local Area (LAN) Computer Gaming

Highly acclaimed and world renowned RPG, RTS, FPS gaming software titles

Exclusively popular online games with a vast crowd and community followers

Interactive e-advertising for LAN centers and cybercafé industries

Market leader in Malaysia’s PC gaming industry for the sixth year running

Exclusive Network coverage expanding to more than 800 LAN centers across the country, as opposed to 700 in the previous year

Licensed distributor for Blizzard Entertainment games: box set in Malaysia

Nevertheless, more efforts are in the pipeline to ensure that Sendi Mutiara Multimedia Sdn. Bhd. will remain at the forefront for many years ahead.

Recent Tournaments